Rather than hoard these treasures, he realized that the nascent community of craft cocktail bartenders and drinks historians could benefit from the information they contained, information that had essentially been lost or forgotten due to Prohibition. While at Sterling, Greg published Salvatore Calabrese’s Classic Cocktails, a book that would deeply influence his own career trajectory.Īt this time, Greg began collecting antique cocktail books. This became the inspiration for Greg to launch his own publishing company and, later, his own bar businesses. With his father as his mentor at Sterling Publishing, he learned the importance of hard work, creativity, and the necessity of being flexible. Greg’s unique career path began in publishing as the third generation of the family to work with books. Greg’s Alphabet City bar, Mace, recently moved to a larger space in the West Village, leaving the old Mace location available for the newest addition to the group, The Cabinet, a bar focused on tequila, mezcal, and rye. Greg isn’t looking to slow down and hopes to open more cocktail bars in the coming years. Simultaneously, he opened Existing Conditions with Dave Arnold and Don Lee. which in October of 2019 won 14th best bar in the world and best new bar opening. A new Japanese-American bar in the West Village, Katana Kitten, with bartending ace Masahiro Urushido and Boilermaker’s James Tune. In 2018, Greg opened two new cocktail bars that quickly became popular. It was through Miracle, now in its eighth year, that Greg learned how to create immersive experiences, which he is now expanding to more than one hundred-forty locations across the US. Known for its complex and sophisticated cocktails made with painstaking preparations, the bar has ranked among the World’s 50 Best Bars in 2015, 2016, and 2017.įollowing Boilermaker and Mace, Greg launched the Christmas-themed Miracle, which creates a festive pop-up environment for guests while serving top-quality drinks at high volume. Upon the success of Boilermaker, Greg opened Mace in 2015, a cocktail bar in Alphabet City led by Master Mixologist Nicolas “Nico” de Soto. Over time, he learned that a fun bar atmosphere with the right beverage and food programs lays the foundation for a beloved neighborhood institution with a loyal following. One busy Saturday evening at the bar, he had a eureka moment when he saw the joy he was bringing to people’s lives. Greg caught the hospitality bug when he opened Boilermaker, an East Village mainstay. Founder and CEO of Cocktail Kingdom and CK Hospitality Group
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